**A good strategy is to mix expensive traffic sources with TikTok/Newsbreak traffic since it has high ROI - we can provide tiktok USA accounts with easy ad-approval**

*Make sure to select the redirect link in the tracking link options, not the direct link* 

Top traffic sources : FB/GoogleDemandGen/GDN/YouTube/TT/SMS/EMAIL/Newsbreak/MGID/RevContent/SmartNews/Nextdoor/MediaGo
Conv. rate 40%-60% from prelander click to conversion (=lead)

Payout : dynamic, passed in postback

State targeting : Nation-wide but recommended to exclude these states, they have low EPC:
Georgia
Washington
Indiana
Arkansas
Oregon
Wisconsin
Maine
New Jersey
Wyoming
Alaska
California
New York

Day parting : can run 24/7 but recommended to run during these hours for best results: 4am-5pm PST

Ideal Consumer Demographic:
Insured consumers
People who are employed
People with high credit score
People with good eduction
age ideal: 21-64
multiple car owners
married people
home owners

Restrictions:
• celeb ai or celeb angles or fake celeb ads
• no gas card rebate, rebate, get $$$ to sign up angles
• no gov angles or made up programs
• No free auto insurance
• no carrier logos