Traffic allowed: social, email, display, native, push, content sites
Prohibited Channels: Search, NO PPC BRAND BIDDING

Target demos:
Geo: US only
Gender: Women, Male
Buyer Persona: Persona #1: Adults 40+, Adults 50+, Moms, Parents (65-70% Female Demographic)

Angle:
Wipes’ Plaque Off Your Teeth!
The Toothpaste Big Brands Don’t Want You To Know About
This Toothpaste Brand Is Selling A Tube Every 90 Seconds
This Toothpaste Brand Is Disrupting A $18 Billion Industry
This Guy Claims He Can Solve Gum Bleeding In 4 Weeks
LIVFRESH uses Activated Edathamil on a molecular level to reduce plaque 250% better and improve gum health 190% better in 4 weeks

Top Funnels:
Fermat Landing Page | 5 reasons why (AOV Lift)
Product Page | Wintergreen Gel Toothpaste