Payout is higher during working hours of call centers (8am - 8pm by local time)
Vertical : home service
Geo: US
Traffic : email, social
Restriction : incentivized language, co-reg, soliciting, contests, surveys, or promotions of any kind.
Payment : NET30
A valid lead is a homeowner who is interested in buying a home improvement product. Lead must be a homeowner with a single family house.
CREATIVE REQUEST FOR APPROVAL

Average KPI:
≥15% Appointment Rate;
≤3% Appointment Rate is subject to Non Payment
Lead are being returned because of following reasons: Tests, Duplicate, Invalid Contact Info, TCPA Non Compliant, Spanish Speaking Only, Wrong Number, Did Not Apply, Non-homeowners, Commercial Lead, DNC: Do Not Call list, Bad/Poor Credit, Home Not Built, Hung Up On Agent, Incentivized, Mislead/FREE, multifamily house, incentivized or co-registration traffic methods, re-brokering of offer to third party networks brand bidding on third party branded company names or product terms


Guildline for Creatives
We do not allow incentivized language, co-reg, soliciting, contests, surveys, or promotions of any kind.
Affiliate must approve all creatives from ad copy to landing pages which may not present as if the homeowner is submitting their details to a specific contractor
Examples of prohibited ads and language include:
"Fill out this form and get 10% off New Windows"
No logo, name, image of companies related to home improvement (like Tesla, Home Depot etc)
"See if you qualify for a New Roof/Service / Program / Financing / Saving"
"Apply for a government grant for your home renovation project"
"Get your dream home for “no money down" or “no out-of-pocket cost”
Guarantee of lowest price
Promises of possible financing
Insured/Bonded
Warranty
Work will be done within a specific time frame
Receiving a written quote within shorter period of time
Specific savings on utility bills / time and efforts
Shortest response / call back time on the market
Proved local experts/professionals
Exclusive connection to the service expert - avoiding cross-selling
Word “Free” (may be used as it relates to the cost of receiving quotes and consultation
Using wording “Fair/Best/Local/Affordable/Reasonable” & ‘Cost/Pricing/Deals”