Category: Weight Loss (GLP-1)
Traffic allowed: social, email, display, native, push, content sites
Prohibited Channels: Search, NO PPC BRAND BIDDING
Target demos:
Geo: US only
Gender: Women, Male (Woman-dominant, the core is 30+
Angle: Informed, chief medical officer-guided content has been proven to convert well. The videos with Dr. Shirley have converted well and are also whitelisted from her account.

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