To work effectively and smoothly on Permate, Partners need to understand the necessary KPIs (Key Performance Indicators) frequently used for Affiliate Marketing and on Permate:
- CR (Click Rate) is an indicator that measures the level of effectiveness or profit that the offer achieves. CR represents the transformation you achieved. This conversion can be a purchase, registering an account, downloading an app/software, or filling out a contact form. And is predetermined by the Brand
- ROI: return on Investment. How much you have earned vs the money you have spent.
- If it’s positive, you are making money.
- If it’s negative, you are losing money.
- It is calculated using the following formula: ROI = (Profit / Cost) x 100%
- EPC: Earning per click, calculated by Total commission / Total clicks.
- Campaign: An organized effort to promote offers. A campaign can have several ads, landing pages, or targeting options, but usually everything is thematically related. Within one campaign, you use one type of ads inside one specific GEO.
- Campaign funnel: a complete visitor’s journey, from an ad, through a landing page or pages, to an offer.
- Click ID: a unique alphanumeric string that is used to identify a click. Traffic sources, trackers, and affiliate networks have their click IDs to track concrete visits. Passing a click ID within a token is commonly used to authenticate a conversion within a tracker or a traffic source.
- Conversion: any user-generated event deemed valuable by an offer owner. A conversion can be:
- Purchase
- Newsletter signup
- App install
- Credit card submit
- Lead information
- CPA: cost per action. This is when you pay for traffic only if a visitor undertook a certain action, usually a conversion.
- CPC: cost per click. This is when you pay for each click on your ad.
- CPM: cost per thousand (thousand in Latin is mille, hence “Cost per mille”). This is when you pay for a thousand ad views.
- CPV: cost per view. This is when you pay for a single ad view. CPV times a thousand is CPM.
- Revshare: this is when you pay a set fraction of your payout.
- CTA: call to action. Usually, a button is placed on a landing page. It directs a visitor to an offer page. There can be one or more CTA buttons that lead to the same or different offers from one landing page.
- Lander/Landing page: any web page that goes between an ad and an offer. Its purpose is to provide additional product information, convince a visitor to purchase, or present alternative offers.
- Leadgen: a type of offer where the main purpose is to collect leads.
- Offer: a product or a service that an advertiser can promote in exchange for a commission, called payout. Offers can be found in the Marketplace feature.
- Pixel: this is what a tracking script is usually called. A pixel implemented on a landing page reports visits to this page, whereas a pixel implemented on an offer page reports conversions.
- Postback: a method of reporting conversions from an affiliate network to a tracker or traffic source that uses HTTP requests.
- Publisher: a person that has advertising space to sell, such as a web page or app owner.
- Tier: a group of countries similar in terms of advertising techniques and payouts. The division is based on when a given country has been connected to the Internet.
- Traffic: a stream of visitors, either paid or organic. A place where you can get traffic from is called a traffic source.
- Traffic source: a general term describing any place that you can get traffic from, such as Google, Facebook, or ad networks.
