Driving sales/ traffic, and earning commissions on conversions is a popular method to earn income as a Partner. Brands need different payment methods depending on the nature of the Affiliate Marketing campaign.
However, finding a safe and secure platform that allows Brands to choose from multiple payment models within the same platform and helps Partners reach trusted Brands is always a huge challenge.
Permate offers Partners and Brands a variety of safe and secure Affiliate Marketing payment models to help diversify and optimize your payment methods and operational processes. Permate allows you to choose the payment model that suits your organization, the needs of both parties and your campaign format.
There are 5 Affiliate Marketing payment models on Permate:
- Cost per click (CPC)
Cost per click is a model where Partners are paid for each click they generate, regardless of whether that click results in a lead or a sale.
This is a very popular and most basic payment model in Affiliate Marketing. At the same time, it is also very easy to implement. Typically, the CPC model is applied to affiliate marketing campaigns that appear on search engine results pages, display ads, and social media ads.
- Cost per lead (CPL)
Cost per lead is a model calculated based on the cost for each potential customer. Partners are paid for each lead generated. Depending on each Brand, leads can be customers filling out information in an available form or leaving purchase information. However, the information filled in must ensure it meets the Brand’s negotiated needs.
- Cost per sale (CPS)
Cost per lead is a model calculated based on the cost for each potential customer. Partners are paid for each lead generated. Depending on each Brand, leads can be customers filling out information in an available form or leaving purchase information. However, the information filled in must ensure it meets the Brand’s negotiated needs.
This is the most popular model because it has little risk for the Brand, and is used for shopping-related campaigns. Partners will be paid for each successful checkout purchase generated. Commissions can be paid on a fixed basis or sales %.
- Cost per install (CPI)
CPI is the amount a Brand would be willing to pay for installs. The cost per install may be set as a percentage or fixed value and is also a metric used to monitor performance and set targets. This method ensures Brands are paying Partners for successful transactions.
- Revenue Sharing
Revenue Sharing is a payment model where, with a contractual agreement with Brands, Partners are paid a percentage of revenue from the products or services of the Affiliate Marketing campaigns.
Revenue Sharing is a special payment model. You can get paid multiple times over a certain period or even for a lifetime if you and your campaign positively affect the Brand and their business.
