How to add Template traffic source on Permate 

1. What is traffic source #

The traffic source refers to the platform where you buy advertisements (ad exchanges, ad networks,…). If you’re a partner or directly buy traffic from another source, please add a custom traffic source.

2. How to set up a custom traffic source #

Before you start a campaign, you need a steady flow of visitors, which you get from traffic sources. To set up a campaign in Permate, you have to configure the traffic source element. Here’s how to add a new traffic source:

Custom traffic source

Creating a custom element means you’ll manually enter all the necessary details to match your traffic source with Permate. Keep your traffic source documentation nearby for quick reference.

  1. In Permate, go to Tracker >> select Traffic source >> select the +New menu and the Traffic source option from the drop-down menu >> Choose your custom traffic source >> select Next.
  1. Choose the Workspace from the dropdown menu where you want to assign this traffic source. For further details, you can refer to the Workspaces: Overview article.
  2. Enter a unique name in the Traffic source name field.
  3. Choose traffic source status:
  • Active: Traffic source will be displayed when creating a campaign.
  • Inactive: Traffic source will be hidden when creating a campaign
  1. (optional) Type related tags. It helps you find traffic source-related essays.
  2. Pick the currency you want to use for costs from the Currency dropdown menu. By default, it’s USD. If your traffic source operates in a different currency, select the appropriate option from the Cost Currency dropdown menu. Permate will use this currency to track cost data and once recorded, it can’t be changed.
  3. The Parameters section enables you to pass additional visit characteristics from the traffic source platform, for example, source or zone ID, that can be then used as a basis for targeting and optimization. All of them are automatically appended to the Campaign URL in the configuration of a campaign created per traffic source entity. 

Type in parameters according to your traffic source platform’s documentation.

Definition:

  • Permate tokens (cố định đã được Permate define): can be used to pass traffic source data to a landing page, an offer, or back to the traffic source when sending back conversion data.
  • Display name: Name on your report
  • Traffic source parameter is a static value used in your campaign URL. When the traffic source replaces your tokens, Permate uses these parameters to be able to recognise what data the tokens contain. Sample parameters: keyword, price, tracking id. Copy it from your traffic source documentation.
  • Traffic source tokens will be dynamically replaced by your traffic source during the redirection from the ad to the destination page. Copy it from your traffic source documentation.
  1. (Optional) Forward conversion information: Use this option if you want to inform your traffic source about conversions recorded in Permate. 2 options
  • Not accept: Not forwarding
  • Accept: Postback URL: The most bullet-proof (server-to-server) way to deliver information about conversion to the traffic source. If this URL includes a unique click ID generated by the source, the traffic source can identify the user who initially clicked on the ad and converted. Copy it from your traffic source documentation.

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