Who are the Brand? And what are the benefits that affiliate marketing brings to Brand and their business? As advertising gradually becomes a crucial element to boost sales thanks to the continuous growth of social networks and affiliate marketing solutions, these are the two fundamental questions for any business. Therefore, Permate provides a secure platform with high-quality Publishers to help Brand execute their vision.
Let’s learn about Brand and the benefits of affiliate marketing with Permate.
1. Who are the Brand? #
A Brand is a company that owns products/services and wishes to increase brand visibility or to sell their products through advertising and affiliate marketing services. However, they cannot or have a hard time attracting buyers, so they need Publishers (or Partners) to promote brand awareness and increase sales performance.
For a Partner to promote your ads, a Brand must pay a commission that the two parties have negotiated based on the sale or social buzz.
Permate provides a platform that helps brands measure, manage, and expand their Partner marketing relationships. You can create and run unique sales campaigns with innovative and high-quality Partners.
2. The benefit of affiliate marketing for Brand #
Brands using Permate can have the following affiliate marketing benefits:
- Minimize risk exposure: The growing popularity of affiliate marketing can lead to many fraud, cybersecurity, and security risks if you are not careful. So, by using a reputable Affiliate Marketing platform, you can be sure that your personal, business, payment, and privacy information is secure.
- Cost-efficient: Affiliate marketing is performance-based advertising marketing instead of clicks. Permate is a platform that allows you to negotiate an agreement and commissions based on your desired marketing result. You only pay your Partners when the campaign has a high conversion rate or is successful. In addition, Permate helps you reach more Partners. These Partners will help you effectively reach more customer groups. Thus, optimizing costs for your business.
- Valuable insights: Working with a trusted platform will help bring more Affiliate Marketing insights to the Brand. As a result, you can monitor, adjust, and learn a lot from the performance of your affiliate campaigns. Hence, receive feedback to improve your business’s affiliate marketing and apply these insights to other marketing channels or future marketing campaigns.
- Increase brand awareness and attract new customers: Buyers prefer to purchase from reputable or familiar brands. Affiliate marketing allows Brands to increase the visibility of products or brands to Buyers through many different and diverse social media channels. Affiliate Marketing ads may not bring the conversion rate you want. But a Partner’s ads can still help the Brand increase accessibility and create brand awareness for your target audience and potential new customers.
